Slumber Dose Snuggly Blankets Brand Identity

For Slumber Dose, a premium line of science-informed weighted blankets, I crafted an identity rooted in the physiology of rest: calm, grounded, and deeply tactile. The visual language softens on approach: rounded letterforms that feel cloud-light, a palette drawn from early-morning hush, and textures that echo the gentle weight of the product itself. Every element, from icons and packaging, to digital presence, was shaped to quiet the mind and ease the senses. The result is a brand that doesn’t just promise comfort. It embodies it.