Salon DAB Furniture & Home Décor Digital Experience

For Salon DAB, a furniture and home décor salon from Serbia approaching its grand opening, we designed and developed a large-scale website built to present an extensive luxury offering with clarity and restraint. With more than 600 pages, the challenge was not scale, but composure: structuring a wide assortment so it feels curated, navigable, and welcoming rather than overwhelming. While the brand identity was already established, the website became the space where that identity could be translated into a calm, refined digital experience. The design emphasizes balance, intuitive navigation, and visual breathing room, allowing products to speak without aggressive selling. Instead of pushing conversion, the platform guides visitors toward discovery and trust, positioning the website as a prelude to the physical salon - an invitation to visit, experience, and make considered choices in person.