Salon DAB Furniture & Home Décor Cinematic Shorts
A premium showroom has two audiences it has to reach at once: the buyer who scrolls in seconds and the buyer who watches an entire film. Most hospitality and retail content picks one and accepts losing the other. Salon DAB needed both. The series was built around a single strategic decision: produce two films in deliberately opposite registers. One fast, trend-led, AI-assisted, designed for the social feed. One slow, old-school in pacing and score, designed for the moment a buyer has already decided to look closer. Same showroom. Same products. Two completely different conversations with the audience. The result is a brand that no longer chooses between visibility and depth.
The Growth Audit
One conversation. One high-impact improvement. No obligation on either side.
Fifteen minutes is enough time to find the single highest-leverage gap in your current setup, and to know whether a deeper engagement is worth the next conversation. For founders who already know they're ready to move; not for those still deciding whether design matters.