Milos Draganovic Rehab & Performance Logo System

Creative Direction · Brand Identity

For Milos Draganovic, Serbia’s leading performance coach and rehabilitation specialist, we built a logo system engineered to express discipline, precision, and elite capability. The identity is grounded in a distilled typographic structure: bold, intentional, and uncompromisingly clear. A controlled palette of charcoal, white, and kinetic blue delivers contrast with purpose, strength against refinement, stability against explosive motion. Every contour of the mark was shaped to communicate the duality of Milos’s practice: power without chaos, performance without injury, momentum without loss of form. The result is a system that carries authority at any scale, minimal, modern, and built to represent an athlete’s pursuit of mastery.

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If you want a brand identity that carries this level of clarity, discipline, and unmistakable authority, let’s build a visual system that elevates your expertise with the same precision.

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