Dayoff Cosmetics Brand Identity

Creative Direction · Brand Identity · Photo & Video Production

For Dayoff Cosmetics, a rising beauty brand shaped by youthful confidence and unapologetic clarity, we built an identity designed to stand out in a saturated market. The visual language centers on contrast, character, and modern ease. A refined yet unconventional palette pairs with crisp typography and assertive composition to create a system that feels bold without being loud, effortless without losing edge. Across packaging, campaign visuals, and motion, the brand presents beauty as a daily ritual of authenticity, designed to resonate on shelves, in feeds, and in the hands of a generation that values both style and substance.

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If you want a brand that stands out with the same confident clarity and modern edge as Dayoff Cosmetics, let’s create an identity that commands attention without ever needing to shout.

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