Caffe Bar & Restaurant Trg Logo Redesign

A logo that has been in use for years carries something new logos don't. Recognition built not through campaigns but through accumulated presence, the regulars who know the sign before they read it. That recognition is the most valuable thing a long-standing brand owns. It is also the thing most at risk when the brand needs to evolve. Trg was planning digital expansion. The existing mark was structurally unsuited to perform across the new surfaces the business needed. The brief was precise: modernise the foundation completely, and leave the recognition intact. The solution was found not in altering the mark's form, but in rebuilding its underlying logic. The result is a system that performs at every scale, across every application, and still looks like Trg to everyone who has always known it.